{"product_id":"2742115","title":"Dynamics of International Advertising; Theoretical and Practical Perspectives","description":"This comprehensive textbook offers a balanced approach to the complex world of international advertising, combining theoretical foundations with practical insights and real-world applications. Suitable for advanced courses and professionals, it provides a thorough understanding of global advertising strategies and challenges. The book takes readers inside the dynamics of advertising as it functions within diverse cultural and economic contexts, highlighting the unique challenges marketers face in developing and implementing successful campaigns globally. With a focus on both theoretical and practical perspectives, this edition equips readers with the knowledge and skills needed to succeed in the ever-changing landscape of international advertising. The result is a nuanced and informed understanding of global advertising, essential for professionals and students seeking to navigate the complexities of this dynamic field.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54692908171649,"sku":"2742115","price":40.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51h0kZo97dL._SL1500.jpg?v=1756929211","url":"https:\/\/chalkys.com\/products\/2742115","provider":"Chalkys.com","version":"1.0","type":"link"}