{"product_id":"2729967","title":"Essential B2B Marketing Strategies : Theories, Cases and Concepts for a Contemporary World","description":"Unlock the secrets to successful B2B marketing in the contemporary world. This comprehensive guide delves into the latest theories, cases, and concepts that drive effective relationship management, digital platforms, and data analytics. By mastering the co-creation of service value and value-pricing methods, you'll gain a deeper understanding of market dynamics and customer needs. With a focus on the intersection of technology, culture, and international business, this resource is perfect for professionals looking to advance their skills in marketing strategies, digital platforms, and social media. Whether you're a seasoned marketer or just starting out, this guide will equip you with the knowledge and tools to succeed in today's fast-paced B2B landscape.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54695880393089,"sku":"2729967","price":55.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51_krIOBHfL.jpg?v=1757015747","url":"https:\/\/chalkys.com\/products\/2729967","provider":"Chalkys.com","version":"1.0","type":"link"}