{"product_id":"2729234","title":"MEAT","description":"Dive into the world of alternative proteins and the complexities of the global meat market with this thought-provoking book. Written by renowned expert Bruce Friedrich, it offers a deeply insightful and pragmatic exploration of the latest developments in plant-based and cultured meat. The book tackles the pressing issues of meat safety, consumer concerns, and the scientific evidence behind these concerns, providing a comprehensive understanding of the topic. Meanwhile, the global meat market continues to expand, driven by increased slaughter and profitability. This book is a must-read for anyone interested in the future of food and the impact of human consumption on our planet. With its unique blend of science, policy, and cultural analysis, it inspires hope for a more sustainable food system.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54696529002881,"sku":"2729234","price":12.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51Tfguln30L.jpg?v=1757044264","url":"https:\/\/chalkys.com\/products\/2729234","provider":"Chalkys.com","version":"1.0","type":"link"}