{"product_id":"2724382","title":"Effective Advertising : Understanding When, How, and Why Advertising Works","description":"Unlock the secrets of effective advertising and discover how to maximize your marketing impact. This comprehensive guide explores the intricacies of advertising's influence on consumer choices, sales, and market share. By examining extensive research on advertising's carryover and content effects, it reveals the optimal timing and strategies for achieving desired results. The book delves into the effects of advertising on sales elasticity, frequency, and carryover effects, providing a thorough understanding of how advertising works. Whether you're a seasoned marketer or just starting out, this book offers valuable insights to help you make informed decisions and drive business success. With its in-depth analysis and expert guidance, it's an essential resource for anyone looking to elevate their advertising efforts and achieve tangible results.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54700987711873,"sku":"2724382","price":151.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31j0VOisUeL.jpg?v=1757130381","url":"https:\/\/chalkys.com\/products\/2724382","provider":"Chalkys.com","version":"1.0","type":"link"}