{"product_id":"2702560","title":"The Franchising Handbook: How to Choose, Start and Run a Successful Franchise (Teach Yourself)","description":"Unlock the potential of franchising with this comprehensive guide by Carl Reader, expertly crafted to navigate the intricacies of choosing, starting, and running a successful franchise. Published by John Murray Learning, this handbook serves as an essential resource for aspiring franchisees, offering valuable insights and practical advice. Whether you're evaluating franchise opportunities or seeking to enhance your existing business, this guide provides the knowledge and strategies needed to thrive in the competitive franchise landscape. Empower yourself with the tools to make informed decisions and achieve entrepreneurial success.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54483319521665,"sku":"2702560","price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51Aa2Z_83DL._SL1500.jpg?v=1752781829","url":"https:\/\/chalkys.com\/products\/2702560","provider":"Chalkys.com","version":"1.0","type":"link"}