{"product_id":"2697639","title":"Green Marketing Perspectives : Effective Messaging for Sustainable Practices","description":"In response to the escalating demand for environmentally friendly products and practices, this comprehensive guide offers effective communication strategies for promoting sustainable business initiatives. Edited by a team of experts, this book integrates green marketing principles to drive eco-friendly growth. A systematic review of the integration between green marketing and sustainable supply chain management provides valuable insights into successful practices. The authors provide actionable advice on crafting compelling messaging to engage customers and promote sustainable practices. By adopting these strategies, businesses can establish themselves as leaders in environmentally responsible practices, driving long-term growth and success. This essential resource is a must-read for marketers, business leaders, and sustainability professionals seeking to make a positive impact.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54665389146497,"sku":"2697639","price":89.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/412iHA1xoUL.jpg?v=1756295508","url":"https:\/\/chalkys.com\/products\/2697639","provider":"Chalkys.com","version":"1.0","type":"link"}