{"product_id":"2697373","title":"Managing the Smart Revolution in Tourism Firms : Innovation and Value Creation in the Era of Data","description":"Unlock the full potential of your tourism business with this cutting-edge guide. By harnessing the power of data, you can drive growth, enhance services, and stay ahead of the competition. This comprehensive resource explores the smart revolution in tourism, highlighting the importance of effective data management and technology in creating value for your customers. From leveraging data to drive efficiency and innovation, to understanding the latest trends and developments in the industry, this guide provides you with the tools and insights you need to succeed. With its expert insights and practical advice, you'll be able to make informed decisions and capitalize on opportunities to take your business to the next level. Whether you're looking to improve customer experience, boost revenue, or stay ahead of the curve, this guide is an essential resource for any tourism professional.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54663773127041,"sku":"2697373","price":135.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/61EEwn-abWL.jpg?v=1756266488","url":"https:\/\/chalkys.com\/products\/2697373","provider":"Chalkys.com","version":"1.0","type":"link"}