{"product_id":"2697106","title":"Handbook of Scales in Tourism and Hospitality Research","description":"This comprehensive reference book is a pioneering guide in the field of tourism and hospitality research. It introduces the importance of measurement and scales, providing a state-of-the-art collection of existing scales for research in the industry. The book offers a valuable resource for academics and professionals seeking to understand and apply measurement scales in their work. With its groupings of existing scales, this handbook serves as a go-to reference for anyone looking to advance their knowledge in tourism and hospitality research. It is an essential tool for researchers, practitioners, and students seeking to stay up-to-date with the latest developments in the field. By providing a thorough understanding of measurement and scales, this book empowers users to make informed decisions and drive meaningful research in tourism and hospitality.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54663779058049,"sku":"2697106","price":72.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/513zzY4csvL.jpg?v=1756267199","url":"https:\/\/chalkys.com\/products\/2697106","provider":"Chalkys.com","version":"1.0","type":"link"}