{"product_id":"2695754","title":"Brand Global, Adapt Local : How to Build Brand Value Across Cultures","description":"Achieving global brand consistency while adapting to local cultures can be a delicate balance. This insightful book offers practical strategies for building brand value across diverse markets, emphasizing the importance of cultural sensitivity in international marketing. By exploring how top brands navigate this challenge, you'll gain the knowledge to implement effective strategies that strengthen your brand's credibility and appeal. With a focus on real-world examples and expert insights, this guide equips you to make informed decisions and develop a winning approach to global branding. Whether you're a marketing professional or entrepreneur, this book provides a comprehensive framework for adapting to local cultures and building a strong global brand presence.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54661661458817,"sku":"2695754","price":58.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41ybwOOs3-L_34b30ac0-ca97-4a92-95fe-f4db0ba6e7ea.jpg?v=1756208243","url":"https:\/\/chalkys.com\/products\/2695754","provider":"Chalkys.com","version":"1.0","type":"link"}