{"product_id":"2695745","title":"Account-Based Marketing : The Definitive Handbook for B2B Marketers","description":"Unlock the full potential of your B2B marketing efforts with this comprehensive guide. Written by industry expert Bev Burgess, this definitive handbook provides actionable strategies for designing and implementing successful account-based marketing campaigns. From the basics of identifying target accounts to advanced tactics for measuring and optimizing results, this book equips marketers with the knowledge and tools needed to drive real growth. With its clear, step-by-step approach, you'll be able to tailor your marketing efforts to the unique needs and preferences of your most valuable customers. Whether you're a seasoned marketer or just starting out, this book is an essential resource for anyone looking to elevate their B2B marketing game.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54661656379777,"sku":"2695745","price":108.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/410xEUKXGIL_c9dc7759-3fe5-49f9-bdf1-e910416afa58.jpg?v=1756208496","url":"https:\/\/chalkys.com\/products\/2695745","provider":"Chalkys.com","version":"1.0","type":"link"}