{"product_id":"2695739","title":"Consumer Behaviour : Understanding Consumers in a Digital Landscape","description":"Get a deeper understanding of consumer psychology in today's digital age with this insightful book. Written by renowned expert Jean-Eric Pelet, \"Consumer Behaviour\" explores the profound impact of digital influences on purchasing decisions. This comprehensive guide provides students and professionals with valuable insights into the complexities of consumer behavior, equipping them to navigate the ever-changing digital landscape with confidence. With its cutting-edge research and expert analysis, this textbook is an essential resource for anyone looking to stay ahead in the field. By combining theoretical underpinnings with real-world applications, it offers a unique perspective on the dynamic relationship between consumers and digital technologies.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54661662310785,"sku":"2695739","price":162.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51ULbFCXEAL_10c94f94-d9b7-4603-bd9a-65ad7a9acaa4.jpg?v=1756208403","url":"https:\/\/chalkys.com\/products\/2695739","provider":"Chalkys.com","version":"1.0","type":"link"}