{"product_id":"2693971","title":"Hallyu 2.0 : The Korean Wave in the Age of Social Media","description":"Dive into the dynamic world of Korean pop culture with this insightful exploration of the Korean Wave's evolution in the digital era. Authored by Sangjoon Lee and Abe Markus Nornes, this work delves into how social media has amplified the global reach of Korean entertainment, from music and television to film and fashion. It offers an in-depth analysis of the cultural, economic, and technological factors that have propelled Korean content to international acclaim. This book is an essential read for anyone interested in understanding the profound impact of digital platforms on cultural dissemination and the global popularity of Korean media.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54623731089793,"sku":"2693971","price":38.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51omQcc_CUL.jpg?v=1755278867","url":"https:\/\/chalkys.com\/products\/2693971","provider":"Chalkys.com","version":"1.0","type":"link"}