{"product_id":"2693920","title":"When Media Are New : Understanding the Dynamics of New Media Adoption and Use","description":"Explore the transformative journey of media evolution with this insightful exploration into how new media are adopted and utilized. Authored by John Carey and Martin C. J. Elton, this work delves into the intricate dynamics that define the adoption processes of emerging media technologies. It provides a comprehensive analysis of the factors influencing how new media are integrated into society, offering a nuanced understanding of the cultural, economic, and technological shifts that accompany these changes. Ideal for media enthusiasts, scholars, and professionals, this book equips readers with the knowledge to navigate and understand the ever-evolving media landscape.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54623732728193,"sku":"2693920","price":51.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41T_C81bJnL.jpg?v=1755278485","url":"https:\/\/chalkys.com\/products\/2693920","provider":"Chalkys.com","version":"1.0","type":"link"}