{"product_id":"2675318","title":"Sensory Marketing: An Introduction","description":"Dive into the world of sensory marketing with this insightful guide by Bertil Hultén. This comprehensive introduction explores how the five senses—sight, sound, smell, taste, and touch—play a crucial role in shaping consumer behavior and enhancing brand experiences. Through detailed analysis and real-world examples, the book reveals how businesses can harness sensory elements to create memorable and engaging marketing strategies. Perfect for marketers, brand managers, and anyone interested in the psychological impact of sensory stimuli, this resource offers a fresh perspective on building emotional connections with consumers.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54374374506881,"sku":"2675318","price":62.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41nHA0KRoVL._SL1500.jpg?v=1749237484","url":"https:\/\/chalkys.com\/products\/2675318","provider":"Chalkys.com","version":"1.0","type":"link"}