{"product_id":"2668575","title":"The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands","description":"Delve into the world of luxury branding with insights from renowned experts Jean-Noël Kapferer and Vincent Bastien. This authoritative guide distinguishes the nuanced differences between premium and luxury brands, offering a fresh perspective on how traditional marketing rules can be transformed to elevate a brand to true luxury status. With its comprehensive analysis and strategic approach, this work is an essential resource for anyone looking to understand the intricate dynamics of luxury brand creation and management. Whether you're a marketing professional or a brand strategist, this international bestseller provides the tools and knowledge needed to break conventional boundaries and build a brand that embodies luxury in its truest form.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54577131127169,"sku":"2668575","price":48.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41Jb71ZPqPL.jpg?v=1754221337","url":"https:\/\/chalkys.com\/products\/2668575","provider":"Chalkys.com","version":"1.0","type":"link"}