{"product_id":"2663141","title":"Brand Licensing For Dummies","description":"Unlock the potential of your brand with expert insights and practical guidance on navigating the world of brand licensing. Authored by industry veteran Steven Ekstract, who has taught Brand Licensing at New York University for over two decades, this resource is designed for both novices and seasoned professionals alike. Discover how to identify valuable licensing opportunities and effectively manage intellectual property. This book provides clear, actionable strategies to maximize brand value, ensuring you stay ahead in a competitive market. Whether you're looking to expand your brand's reach or safeguard its assets, this comprehensive guide is your go-to resource for mastering the art of brand licensing.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54578699633025,"sku":"2663141","price":19.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/519z89XjOlL.jpg?v=1754251146","url":"https:\/\/chalkys.com\/products\/2663141","provider":"Chalkys.com","version":"1.0","type":"link"}