{"product_id":"2660036","title":"Influencer Marketing : Building Brand Communities and Engagement","description":"Dive into the dynamic world of digital marketing with this insightful guide authored by Joyce Costello and Sevil Yesiloglu. This second edition, published by Taylor \u0026amp; Francis in 2025, spans 332 pages of comprehensive content that explores the strategies and nuances of influencer marketing. With a focus on building brand communities and enhancing engagement, this book provides valuable interviews with influencers, offering firsthand perspectives and practical advice. Ideal for marketers, business owners, and anyone interested in harnessing the power of influencer partnerships, this resource equips readers with the tools needed to navigate and succeed in the ever-evolving landscape of social media marketing.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54579650855297,"sku":"2660036","price":51.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/5123TiL3mDL.jpg?v=1754279404","url":"https:\/\/chalkys.com\/products\/2660036","provider":"Chalkys.com","version":"1.0","type":"link"}