{"product_id":"2643150","title":"Niche : The missing middle and why business needs to specialise to survive","description":"Discover the compelling insights of James Harkin as he explores the critical importance of specialization in today's business landscape. This thought-provoking work delves into the concept of the \"missing middle,\" highlighting how businesses can thrive by focusing on niche markets rather than catering to broad, undifferentiated audiences. Through a blend of case studies and expert analysis, Harkin presents a persuasive argument for why specialization is not just a strategy for success, but a necessity for survival in an increasingly competitive world. Perfect for business leaders, entrepreneurs, and anyone interested in the dynamics of modern commerce, this book offers valuable guidance on carving out a distinct market position.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54588851257729,"sku":"2643150","price":13.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41T6Mn5Nj2L.jpg?v=1754404513","url":"https:\/\/chalkys.com\/products\/2643150","provider":"Chalkys.com","version":"1.0","type":"link"}