{"product_id":"2605742","title":"The Psychology of Advertising","description":"Dive into the intricate world of consumer behavior with this insightful exploration of how advertising influences our minds. Authored by experts Bob M. Fennis and Wolfgang Stroebe, this comprehensive guide delves into the theoretical and empirical foundations of advertising psychology. It examines the cognitive and emotional processes that drive consumer decisions and the strategic use of marketing communication in the digital age. Ideal for marketing professionals, students, and anyone interested in understanding the psychological mechanisms behind effective advertising, this work offers a thorough analysis of how advertising shapes perceptions and behaviors.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54594612035969,"sku":"2605742","price":63.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/412Cey-8UHL.jpg?v=1754480030","url":"https:\/\/chalkys.com\/products\/2605742","provider":"Chalkys.com","version":"1.0","type":"link"}