{"product_id":"2603163","title":"Reasserting the Disney Brand in the Streaming Era : A Critical Examination of Disney+","description":"Dive into a compelling analysis of Disney's strategic maneuvers in the competitive streaming landscape with this insightful examination. Authored by Robert Alan Brookey, Jason Phillips, and Timothy Pollard, this work delves into the original content on Disney+, exploring how Disney redefined its brand identity in the digital age. The authors provide a thorough critique of the media giant's approach to content creation and distribution, highlighting the intricate balance between innovation and tradition. Perfect for media scholars, industry professionals, and Disney enthusiasts, this exploration offers a nuanced understanding of Disney's evolving role in the streaming era.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54596062314881,"sku":"2603163","price":53.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41xZCR72uzL.jpg?v=1754509899","url":"https:\/\/chalkys.com\/products\/2603163","provider":"Chalkys.com","version":"1.0","type":"link"}