{"product_id":"2579498","title":"Conducting Classic Grounded Theory for Business and Management Students","description":"Dive into the intricate world of grounded theory with this essential guide tailored for business and management students. Authored by Isabelle Walsh and Gaëtan Mourmant, this comprehensive resource demystifies the classic grounded theory methodology, making it accessible and practical for those seeking to apply it in real-world business contexts. The book offers a step-by-step approach, enriched with insightful examples and clear explanations, ensuring students not only understand the theory but also feel confident in conducting their own research. Whether you're a novice researcher or looking to refine your skills, this book is your key to mastering grounded theory in a business environment.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54606569210241,"sku":"2579498","price":49.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41bKNQqN0OL.jpg?v=1754740523","url":"https:\/\/chalkys.com\/products\/2579498","provider":"Chalkys.com","version":"1.0","type":"link"}