{"product_id":"2569457","title":"After Mass Media : Storytelling for Microaudiences in the Twenty-First Century","description":"Dive into the evolving landscape of storytelling with this insightful work by Amanda D. Lotz. This book explores the shift from traditional mass media to niche, targeted communication strategies that cater to microaudiences in today's interconnected world. It delves into the impact of transnational distribution and the global reach of digital platforms, highlighting how content creators and media professionals can effectively engage with diverse audiences. Part of the Critical series, this compelling analysis challenges conventional media paradigms and offers a fresh perspective on the future of storytelling. Ideal for media scholars, industry professionals, and anyone interested in the dynamics of modern communication.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54609189470593,"sku":"2569457","price":27.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41y90WqTIoL.jpg?v=1754825775","url":"https:\/\/chalkys.com\/products\/2569457","provider":"Chalkys.com","version":"1.0","type":"link"}