{"product_id":"2569283","title":"Selling the Night : When Club Culture Meets Brands, Advertising \u0026 The Creative Industries","description":"Discover the dynamic intersection where club culture and the creative industries collide. This insightful exploration reveals how innovative ideas transition from underground subcultures to mainstream influence, reshaping the landscape of brands and advertising. From the pulsating beats of dance floors to global marketing campaigns, this work examines the symbiotic relationship between nightlife and brand evolution. Dive into case studies featuring iconic names like KFC, Fiorucci, Absolut, and Red Bull, uncovering strategies that enhance the value exchange between these vibrant worlds. Perfect for those intrigued by the fusion of creativity, commerce, and culture, this narrative challenges the notion that nothing good happens after midnight.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54609191141761,"sku":"2569283","price":19.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31qniYSpynL.jpg?v=1754825544","url":"https:\/\/chalkys.com\/products\/2569283","provider":"Chalkys.com","version":"1.0","type":"link"}