{"product_id":"2565736","title":"The Franchise Era : Managing Media in the Digital Economy","description":"Explore the transformative impact of digital change on traditional media franchises in this comprehensive analysis. Written by a team of experts, this insightful book examines how studios, networks, and other media incumbents are adapting to the evolving digital landscape. From Hollywood's shift towards virtual reality to the content wars between tech and media empires, this in-depth study provides a nuanced understanding of the franchise era. With a 4.5-star rating on Amazon and positive reviews from industry experts, this book is a must-read for anyone interested in the intersection of media and technology. Discover how the digital economy is redefining the media industry and shaping the future of entertainment.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54667877482881,"sku":"2565736","price":34.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41fQEXo9tsL.jpg?v=1756377872","url":"https:\/\/chalkys.com\/products\/2565736","provider":"Chalkys.com","version":"1.0","type":"link"}