{"product_id":"2557813","title":"The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying","description":"Dive into the intricate world of advertising with this comprehensive guide by Helen Katz. This essential resource offers a detailed exploration of advertising media selection, planning, research, and buying. Perfect for both industry newcomers and seasoned professionals, the handbook provides insightful strategies and practical tools to effectively navigate the ever-evolving media landscape. With its focus on communication studies and industry practices, this ninth edition enhances your understanding of media dynamics, helping you make informed decisions that maximize the impact of your advertising efforts. Whether you're looking to refine your media planning skills or gain a competitive edge in media buying, this guide is an invaluable asset for achieving success in the advertising field.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54610410865025,"sku":"2557813","price":80.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51N5wUmbM6L.jpg?v=1754912446","url":"https:\/\/chalkys.com\/products\/2557813","provider":"Chalkys.com","version":"1.0","type":"link"}