{"product_id":"2544059","title":"Customer Portfolio Management : Creating Value with a Large Leaky Bucket of Customers","description":"Discover innovative strategies to maximize value from your entire customer base, whether they are loyal advocates or less-engaged participants. This insightful guide explores the dynamics of managing a diverse portfolio of customer relationships, emphasizing the importance of nurturing both strong connections that boost profit margins and weaker ties that still contribute to overall growth. Through practical insights and real-world examples, this resource equips businesses to effectively balance and leverage their customer portfolio, transforming potential leaks into opportunities for sustained success. Ideal for business leaders and marketers seeking to optimize customer interactions and drive long-term profitability.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54619240694145,"sku":"2544059","price":25.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/412VWy5DXJL.jpg?v=1755084797","url":"https:\/\/chalkys.com\/products\/2544059","provider":"Chalkys.com","version":"1.0","type":"link"}