{"product_id":"2539643","title":"CC41 Utility Clothing : The Label That Transformed British Fashion","description":"Delve into the fascinating history of British fashion with this insightful exploration by Mike Brown. This meticulously researched work chronicles the impact of the CC41 utility clothing label, a government initiative during World War II that revolutionized the fashion industry in the UK. Discover how the label, known for its practicality and simplicity, became a symbol of innovation and resilience. Brown's narrative captures the essence of an era where fashion met necessity, illustrating how these designs influenced post-war style and continue to inspire modern fashion. A must-read for history enthusiasts and fashion aficionados alike, this book offers a unique perspective on how austerity measures shaped an entire nation's sartorial landscape.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54620465004929,"sku":"2539643","price":21.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51Vw1JBSBOL.jpg?v=1755142523","url":"https:\/\/chalkys.com\/products\/2539643","provider":"Chalkys.com","version":"1.0","type":"link"}