{"product_id":"2539034","title":"Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm","description":"Unlock the potential of your business with this comprehensive guide that delves into the core aspects of services marketing. Authored by industry experts Dwayne Gremler, Alan Wilson, Mary Jo Bitner, and Valarie Zeithaml, this book offers an in-depth exploration of integrating customer service across all levels of a firm. It provides valuable insights into creating a customer-focused approach that enhances service delivery and customer satisfaction. Ideal for marketing professionals and business leaders, this essential resource equips you with the strategies and tools needed to thrive in a competitive marketplace by effectively aligning customer service with broader business objectives.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54171648426369,"sku":"2539034","price":69.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/61PCYEmoCFL._SL1500.jpg?v=1743008596","url":"https:\/\/chalkys.com\/products\/2539034","provider":"Chalkys.com","version":"1.0","type":"link"}