{"product_id":"2535370","title":"Marketing : Based on First Principles","description":"Dive into the core of marketing with this insightful work by Robert W. Palmatier and Andrew Crecelius. This comprehensive guide explores the foundational principles that underpin successful marketing strategies. Authored by experts in the field, it offers a blend of theoretical insights and practical applications, making it an essential resource for both students and professionals. Gain a deeper understanding of how first principles can be applied to create innovative and effective marketing solutions in today's dynamic business landscape. Whether you're looking to enhance your knowledge or apply these strategies to real-world scenarios, this book provides the tools you need to thrive in the competitive world of marketing.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54620758704513,"sku":"2535370","price":45.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41WS60UHHVL.jpg?v=1755171982","url":"https:\/\/chalkys.com\/products\/2535370","provider":"Chalkys.com","version":"1.0","type":"link"}