{"product_id":"2532569","title":"Account-Based Marketing : The Definitive Handbook for B2B Marketers","description":"Unlock the potential of targeted marketing strategies with this essential guide for B2B marketers. Designed to transform your approach to client engagement, this handbook delves into the intricacies of Account-Based Marketing (ABM), offering a comprehensive roadmap for implementing successful campaigns. Authored by industry expert Bev Burgess, it provides actionable insights and proven methodologies to help you identify high-value accounts, tailor your marketing efforts, and drive measurable business growth. Whether you're new to ABM or looking to refine your strategies, this handbook is your go-to resource for achieving impactful marketing results.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54627971137921,"sku":"2532569","price":36.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/410xEUKXGIL.jpg?v=1755343796","url":"https:\/\/chalkys.com\/products\/2532569","provider":"Chalkys.com","version":"1.0","type":"link"}