{"product_id":"2527245","title":"Soda Goes Pop : Pepsi-Cola Advertising and Popular Music","description":"Explore the dynamic intersection of advertising and music with this insightful exploration of Pepsi-Cola's influence on popular music culture. Authored by Joanna K. Love, this work delves into the strategic collaboration between the iconic beverage brand and the music industry, highlighting how Pepsi's advertising campaigns have shaped and been shaped by musical trends. This engaging narrative uncovers the brand's role in promoting artists and genres, offering a unique perspective on the power of music as a marketing tool. Perfect for enthusiasts of music history, advertising, and cultural studies, this book provides a compelling look at the synergy between commercial branding and artistic expression.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54628903485825,"sku":"2527245","price":106.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/5178h4yZjYL.jpg?v=1755373345","url":"https:\/\/chalkys.com\/products\/2527245","provider":"Chalkys.com","version":"1.0","type":"link"}