{"product_id":"2520323","title":"Digital Transformation of Malaysian Small and Medium Enterprises","description":"This comprehensive study delves into the digital transformation of Malaysian Small and Medium Enterprises, highlighting the key factors that influence their adoption of digital technology. By examining the organisational transition to big data, analytics, cloud, mobile, and social media, this research provides valuable insights into the growth and development of SMEs in Malaysia. The study focuses on the importance of digital consumer engagement, digital leadership, and digital culture in shaping the digital business transformation process. It aims to bridge the gap in existing knowledge by offering a comprehensive analysis of the interplay between these factors, providing SMEs with practical guidance on managing the challenges associated with digital transformation. The findings of this research will be instrumental in enriching the conversation about successful leadership and culture in the context of digital business transformation.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54668705956225,"sku":"2520323","price":52.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/4114XWyfVDL.jpg?v=1756398600","url":"https:\/\/chalkys.com\/products\/2520323","provider":"Chalkys.com","version":"1.0","type":"link"}