{"product_id":"2512505","title":"Charm Offensive : Commodifying Femininity in Postwar France","description":"In the aftermath of World War II, the French government embarked on a deliberate campaign to promote the image of French femininity as a desirable commodity, both domestically and internationally. This carefully constructed ideal was designed to charm and entice, particularly American tourists, and was exemplified by the state-run air-hostess programs. Through a nuanced examination of the forces that shaped postwar French femininity, this book reveals how the boundaries of beauty were pushed and the notion of ideal femininity was redefined. By exploring the intersection of politics, culture, and commerce, it sheds light on the ways in which French femininity was commodified and sold to the world. A rich and thought-provoking exploration of the complex and multifaceted nature of femininity in postwar France.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54668718145921,"sku":"2512505","price":65.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41UHG3HKvHL.jpg?v=1756398986","url":"https:\/\/chalkys.com\/products\/2512505","provider":"Chalkys.com","version":"1.0","type":"link"}