{"product_id":"2505226","title":"Marketing Science Fictions : An Ethnography of Marketing Analytics, Consumer Insight, and Data Science","description":"This thought-provoking book challenges the conventional wisdom of marketing analytics and data science, revealing a world of assumptions and fictions that underpin the industry. By scrutinizing the gap between theory and practice in consumer insight, the author sheds light on the myths that drive marketing decisions. A critical examination of the field's reliance on data-driven narratives, this book is essential reading for anyone seeking to understand the complexities of marketing and consumer behavior. With its insightful analysis and nuanced perspective, it's a must-have for marketing professionals, academics, and students looking to gain a deeper understanding of the field. This book offers a unique perspective on the intersection of marketing, analytics, and consumer behavior, making it a valuable resource for anyone seeking to navigate the ever-changing landscape of marketing science.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54668726731137,"sku":"2505226","price":88.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51ashpCJi1L.jpg?v=1756398897","url":"https:\/\/chalkys.com\/products\/2505226","provider":"Chalkys.com","version":"1.0","type":"link"}