{"product_id":"2505157","title":"VIVA MAC : AIDS, Fashion, and the Philanthropic Practices of MAC Cosmetics","description":"Delve into the fascinating story of M·A·C Cosmetics' groundbreaking philanthropy and its impact on fashion and social change. This cultural history chronicles the evolution of the brand's pioneering efforts in combating HIV\/AIDS, defying the stigma associated with the disease that deterred many other corporations. With a lively narrative, this chronicle reveals how M·A·C successfully engaged in highly impactful corporate philanthropy, inspiring a new standard for socially responsible business practices. Published in 2019, this book offers a unique perspective on the intersection of fashion, business, and social activism. By exploring the brand's remarkable journey, you'll gain a deeper understanding of the power of corporate philanthropy and its lasting effects on society.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54668728500609,"sku":"2505157","price":62.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41YOvB0369L.jpg?v=1756398507","url":"https:\/\/chalkys.com\/products\/2505157","provider":"Chalkys.com","version":"1.0","type":"link"}