{"product_id":"2504403","title":"Marketing Theory : A Student Text","description":"\"Marketing Theory: A Student Text\" is an essential academic resource in the field of marketing, offering a comprehensive exploration of foundational and contemporary marketing theories. Edited by Michael J. Baker and Michael Saren, this text features contributions from leading scholars, providing diverse perspectives on key marketing concepts. The book delves into the evolution of marketing thought, critical marketing debates, and the application of theory to practice. Ideal for students and academics, it encourages critical thinking and a deeper understanding of marketing dynamics in a rapidly changing world. A must-read for those seeking to grasp the complexities of marketing theory.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54170813890945,"sku":"2504403","price":77.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41ixyTYGe6L._SL1500.jpg?v=1742987192","url":"https:\/\/chalkys.com\/products\/2504403","provider":"Chalkys.com","version":"1.0","type":"link"}