{"product_id":"2490710","title":"Decoded: The Science Behind Why We Buy","description":"Unlock the mysteries of consumer behavior with insights from Phil Barden, a leading expert in the field. This compelling work delves into the psychology and neuroscience behind purchasing decisions, offering a fresh perspective on why we choose certain products over others. Barden, along with contributions from Rory Sutherland, explores the intricate factors that drive our buying habits, making this an essential read for marketers, business professionals, and anyone curious about the science of shopping. With its blend of theory and practical examples, this book provides valuable tools to understand and influence consumer choices effectively.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54638162379137,"sku":"2490710","price":18.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51voMqEwL3L.jpg?v=1755690918","url":"https:\/\/chalkys.com\/products\/2490710","provider":"Chalkys.com","version":"1.0","type":"link"}