{"product_id":"2484599","title":"Brand Risk : Adding Risk Literacy to Brand Management","description":"Unlock the essential insights of brand management with this comprehensive guide by David Abrahams. This 222-page resource delves into the critical intersection of risk literacy and branding, offering a fresh perspective on how to navigate the complexities of brand risk in today's dynamic market. Abrahams emphasizes the importance of understanding potential risks associated with brand strategies, equipping managers with the tools to make informed decisions. Through practical examples and in-depth analysis, this book provides actionable strategies for integrating risk assessment into brand management practices. Ideal for marketing professionals, brand managers, and students alike, this work is a must-read for anyone looking to enhance their brand's resilience and reputation in an ever-evolving landscape. Discover how to proactively manage risks and leverage them to build stronger, more trustworthy brands.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54640388145537,"sku":"2484599","price":52.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41nVcy4-tLL.jpg?v=1755718820","url":"https:\/\/chalkys.com\/products\/2484599","provider":"Chalkys.com","version":"1.0","type":"link"}