{"product_id":"2480407","title":"Marketing Management : A Customer-Centric Approach","description":"Dive into the essentials of marketing management with a focus on a customer-centric approach. Authored by experts Fred Selnes and Even Johan Lanseng, this textbook serves as a comprehensive introduction to the field, blending theoretical insights with practical applications. Readers will explore how to effectively define and understand customer needs, enabling businesses to create tailored marketing strategies that resonate with their target audience. The text emphasizes the importance of building strong customer relationships and leveraging data-driven insights to enhance decision-making processes. Ideal for students and professionals alike, this resource equips you with the tools necessary to navigate the dynamic landscape of marketing, ensuring you stay ahead in a competitive environment. Unlock the potential of strategic marketing management with this insightful guide.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54641156915585,"sku":"2480407","price":63.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41YxniRsrbL.jpg?v=1755747860","url":"https:\/\/chalkys.com\/products\/2480407","provider":"Chalkys.com","version":"1.0","type":"link"}