{"product_id":"2474651","title":"Brand New China : Advertising, Media, and Commercial Culture","description":"Explore the dynamic transformation of China's advertising, media, and commercial culture in this insightful work by Jing Wang. Published by Harvard University Press, this comprehensive examination delves into the rapid evolution of consumerism in contemporary China, highlighting the interplay between traditional values and modern marketing strategies. Spanning 432 pages, the book offers a critical analysis of how advertising shapes public perception and cultural identity in a rapidly changing society. Wang's engaging narrative is enriched with case studies and examples that illustrate the innovative techniques employed by brands to capture the attention of a burgeoning consumer base. This essential read is perfect for scholars, marketers, and anyone interested in understanding the complexities of China's commercial landscape and its implications for global commerce. Discover how the fusion of media and culture is redefining consumer experiences and influencing the future of advertising in one of the world's largest markets.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54641617109377,"sku":"2474651","price":40.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41qxmxyBJhL.jpg?v=1755776786","url":"https:\/\/chalkys.com\/products\/2474651","provider":"Chalkys.com","version":"1.0","type":"link"}