{"product_id":"2472558","title":"Coming Attractions: Reading American Movie Trailers","description":"Dive into the captivating world of cinema with this insightful exploration of American movie trailers. This compelling read dissects the art and craft behind trailers, revealing how they serve as a unique storytelling medium that shapes audience expectations and influences box office success. Authored by Lisa Kernan, this first edition offers a scholarly yet accessible perspective on the visual and narrative techniques employed in trailers. It examines their cultural significance, the evolution of trailer production, and the impact of marketing on film reception. Perfect for film enthusiasts, students of media studies, or anyone interested in the intersection of art and commerce in the film industry, this book promises to enhance your appreciation of both trailers and the films they promote. Join Kernan on a journey through the cinematic landscape, where each trailer is a window into the creative process and a reflection of societal trends.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54641637294465,"sku":"2472558","price":27.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/5118X42gaiL.jpg?v=1755776492","url":"https:\/\/chalkys.com\/products\/2472558","provider":"Chalkys.com","version":"1.0","type":"link"}