{"product_id":"2436457","title":"Marketing for Social Change : How to Turn Purpose into Business and Social Impact","description":"In today's business landscape, purpose-driven marketing is no longer a nicety, but a necessity. This practical guide empowers brands to integrate meaningful action into their business, ensuring authentic impact without the risk of backlash. By outlining clear steps for building a purpose-driven brand, this resource helps businesses navigate the complexities of social impact marketing. It's a winning formula for brands seeking to make a lasting difference, as evidenced by its recent win of the Goody Business Book Award 2024. With its actionable advice, this book is an essential tool for companies looking to redefine their approach to business and drive real social change.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54671805120897,"sku":"2436457","price":92.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41RrCm_EJiL.jpg?v=1756468440","url":"https:\/\/chalkys.com\/products\/2436457","provider":"Chalkys.com","version":"1.0","type":"link"}