{"product_id":"2431807","title":"Handbook of Qualitative Research Methods in Marketing : Second Edition","description":"This comprehensive guide to qualitative research methods in marketing is a vital resource for academics, students, and practitioners alike. Edited by Russell W. Belk, the second edition of this best-selling Handbook is a groundbreaking work that offers both basic and advanced treatments on the subject. With its fully revised and updated content, this essential resource provides new methods and insights for marketing researchers, making it an invaluable tool for those seeking to deepen their understanding of qualitative research in marketing. Whether you're a seasoned expert or just starting your research journey, this Handbook is an indispensable companion that will help you navigate the complexities of qualitative research in marketing. With its in-depth analysis and expert guidance, you'll be equipped to tackle even the most challenging research projects with confidence and precision.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54671812100481,"sku":"2431807","price":330.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31ER-5lcoUL.jpg?v=1756468314","url":"https:\/\/chalkys.com\/products\/2431807","provider":"Chalkys.com","version":"1.0","type":"link"}