{"product_id":"2411871","title":"Tourism Branding: Communities in Action","description":"Explore the art of destination branding from a unique perspective with this insightful book, written by leading experts in the field. Focusing on community involvement and effective marketing strategies, this comprehensive guide delves into the complexities of building a strong brand for your tourism destination. The authors, renowned academics in the field, draw on their extensive knowledge to provide a multidisciplinary approach to destination branding. This engaging and informative resource is perfect for those looking to create a lasting impression and drive tourism growth in their community. With its in-depth analysis and practical advice, this book is an essential read for tourism professionals, marketers, and anyone interested in the power of branding.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54658196570497,"sku":"2411871","price":98.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/21srLhcu_dL.jpg?v=1756152116","url":"https:\/\/chalkys.com\/products\/2411871","provider":"Chalkys.com","version":"1.0","type":"link"}