{"product_id":"2411819","title":"Business-to-Business Brand Management","description":"Develop a comprehensive understanding of business-to-business brand management strategies with this authoritative guide. Written by leading experts in the field, this book integrates marketing and purchasing insights to provide a holistic approach to brand management. Through a combination of theoretical foundations, cutting-edge research, and practical case studies, you'll gain the knowledge and tools necessary to build and maintain a strong brand presence in B2B contexts. Effective business-to-business brand strategies are explored in depth, including the importance of building brand equity and creating value for customers. With this expert guidance, you'll be equipped to make informed decisions and drive success in your organization's brand management efforts.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54658200928641,"sku":"2411819","price":127.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31EzGnGa7UL.jpg?v=1756152120","url":"https:\/\/chalkys.com\/products\/2411819","provider":"Chalkys.com","version":"1.0","type":"link"}