{"product_id":"2411246","title":"Business Models and Cognition","description":"Delve into the cognitive dimensions of business models and innovation with this comprehensive collection of emerging research. By analyzing business models as mental constructs that shape managerial understanding, this book contributes to the cognitive perspective in strategy. It explores how business models can be innovated through cognitive processes like analogical reasoning, and how managers can overcome cognitive barriers to implement new designs. Through the lens of cognitive psychology, this work sheds light on the schemas that organize managerial understandings of value creation and exchange, and how they can be changed to drive business model innovation. With a focus on the intersections of cognition, strategy, and innovation, this book offers valuable insights for business leaders and scholars alike.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54676618215809,"sku":"2411246","price":92.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/411IzEBmrGL.jpg?v=1756525444","url":"https:\/\/chalkys.com\/products\/2411246","provider":"Chalkys.com","version":"1.0","type":"link"}