{"product_id":"2411072","title":"Tourism Microentrepreneurship","description":"Unlock the full potential of your destination with the power of tourism microentrepreneurship. This innovative approach involves starting small, employee-based tourism businesses that not only diversify local farms but also enhance destination competitiveness. By launching or adding value to a new or existing enterprise with no more than five employees, tourism microentrepreneurs can make a significant impact on their local community. Research has shown that this strategy can contribute to a more equitable and competitive tourism industry, driving growth and development in rural areas. As a growing area of academic research, tourism microentrepreneurship offers a wealth of opportunities for entrepreneurs, policymakers, and destination managers to explore and implement this effective approach. Whether you're looking to start a new venture or enhance an existing one, this book and research provide valuable insights and guidance to help you succeed.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54676621197697,"sku":"2411072","price":74.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31j3y7Bc06L.jpg?v=1756524926","url":"https:\/\/chalkys.com\/products\/2411072","provider":"Chalkys.com","version":"1.0","type":"link"}