{"product_id":"2411026","title":"Atmospheric Turn in Culture and Tourism: Place","description":"Delve into the world of sensory experiences and their profound impact on customer behavior in the tourism and hospitality industries. This comprehensive volume explores the concept of the \"atmospheric turn,\" examining how place, design, and processes shape emotional responses to atmospheres. Key contributors analyze the complex relationships between sensory experiences, customer behavior, marketing, and branding, providing valuable insights for industry professionals. By examining the ways in which atmospheric qualities influence customer behavior, this book offers a deeper understanding of the emotional connections people make with places. From the design of atmospheres to the development of campaigns, this volume presents a range of perspectives on the role of place in shaping tourism and hospitality experiences. With its interdisciplinary approach, it offers a unique perspective on the complex dynamics of the tourism industry.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54676624179585,"sku":"2411026","price":111.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41iagrUpj3L.jpg?v=1756525375","url":"https:\/\/chalkys.com\/products\/2411026","provider":"Chalkys.com","version":"1.0","type":"link"}