{"product_id":"2410559","title":"Understanding Interactive Network Branding in SME Firms","description":"Unlock the power of employee-driven branding in small to medium-sized enterprises (SMEs) with this groundbreaking book. Interactive Network Branding in SME firms presents a revolutionary approach to branding, shifting the focus from traditional marketing methods to a dynamic, employee-driven approach that shapes a company's brand through interactions and networking. By introducing a theoretical framework for understanding branding through networking, this book offers academics and professionals a comprehensive guide to creating a strong brand identity. The innovative concept of Interactive Network Branding (INB) has been developed to help SMEs build a more authentic and engaging brand, driven by the interactions and relationships within their networks. With its cutting-edge research and practical insights, this book is an essential resource for anyone looking to take their branding strategy to the next level. Whether you're a business leader, marketing professional, or academic, this book will help you understand the complexities of Interactive Network Branding and how to apply it in your own organization.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54678875341185,"sku":"2410559","price":82.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41w6EZI6VWL.jpg?v=1756554496","url":"https:\/\/chalkys.com\/products\/2410559","provider":"Chalkys.com","version":"1.0","type":"link"}