{"product_id":"2410336","title":"Planning and Managing Public Relations Campaigns : A Strategic Approach","description":"Unlock the secrets to successful public relations campaigns with this comprehensive guide. Written by a seasoned expert, this strategic approach to PR campaign management provides a practical blueprint for initiating and managing campaigns that drive organizational benefits. By covering essential areas such as the role of PR organizations, research and analysis, goal setting, and strategic planning, this book equips readers with the knowledge to take their PR campaigns from planning to implementation. A widely regarded bestseller, this book offers a 12-point plan for success and is ideal for professionals looking to elevate their PR skills. Whether you're a seasoned PR specialist or just starting out, this book provides a valuable resource for achieving your PR goals.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54678888677761,"sku":"2410336","price":140.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41eOJzvTFgS.jpg?v=1756554567","url":"https:\/\/chalkys.com\/products\/2410336","provider":"Chalkys.com","version":"1.0","type":"link"}